Amazon (Amazon.com) is the world’s largest online retail store and offers superb cloud services. The company started its business as an online bookseller. Yet has expanded to cover the day-to-day need of the customer.
However, it has also included digital media, such as Kindle e-book reader, Kindle Fire tablet, and Fire TV, broadcast media adapter.
Amazon Web Services (AWS) is a large, flexible computing platform. The first offerings of AWS – introduced in 2006 to provide online services for websites and customer-oriented programs.
Amazon’s Elastic Compute Cloud (EC2) and Simple Storage Service (S3) are the backbones of a large and growing Web services company.
history of amazon
Jeff Bezos listed the company as Cadabra in 1994 but changed its name to Amazon when the website launched in 1995. Bezos allegedly searched a dictionary for a word beginning with “A” in alphabetical order.
He chose the name Amazon because it is “exotic and different” and as a reference to his company’s site plan. Eventually, to reflect that of the Amazon River, one of the largest rivers in the world.
Amazon is based in Seattle, Washington. The company has individual websites, software development centers, customer service centers, and filling centers in many locations around the world.
A Company That Sets The Tone For So Many Features Of Customer Experience Is Breaking Internal Barriers. Along with it, it Shows How Other Companies Can Do The Same.
flywheel – AI Management Strategy Model
the company, A Leader In New Customer Experience, Has Taken Things To The Next Level By Redesigning A Company Surrounding. Also, It’s AI Efforts And Machine Learning Tools. Amazon Uses An AI Management Strategy Model – Flywheel.
In engineering terms, a flywheel is a simple tool that is used to store rotational energy efficiently. It works by storing energy when the machine is not working at a constant level. So it doesn’t waste energy turning itself on and off and transfers the energy to parts of the machine.
The same strategy followed by Amazon, the AI innovation which keeps on revolving around the company helps every area of the company. The meaning of the flywheel approach – innovation is done in one area of the company using machine learning.
Subsequently, it acts as a driving force for the efforts of other teams of the company. In other words, we can say that innovation in one area acts as an enzyme for innovation and growth in other areas.
with the growth of AI and Machine learning in the industry, the flywheel approach becomes the key aspect of Amazon Business expansion.
AI is not located in just a particular office but it is spread in the whole of Amazon.
Machine learning technology is a maneuver product of support teams to improve the estimate of products to the customers.
However, At Amazon, AI and machine learning – become major parts of three popular products: Alexa, The Amazon Go store, and the Amazon recommendation engine.
The amazon echo – the AI-powered bot enhanced as the most popular form of machine learning. Initially, the company faced many challenges especially the first one ever create a voice-powered virtual assistant. Soon after its launch, other divisions from Amazon realized that Alexa results in the recipient for other products of the company. The first task is the integration of Amazon prime videos, Amazon Prime music, and other personalized products.
AI plays a major role in the amazon support engine, generating 35% of company profit. additionally, it works by analyzing individuals’ search decisions and purchase history. Amazon can create a personalized list of products that the customers might actually buy.
Data gathered from these major pillars forms a continuous relationship with the customer. A customer can look at some product by using Amazon online store. Or play songs just by “telling” Alexa and it will play that song for him/her. Indeed can watch movies of his/her taste without definitely mentioning the choice, etc.
conclusion
With the progress of technology, the business Amazon keeps on making a profit, but we should not look at it as just a business model. Although, we should think about how AI and machine learning are helpful in today’s world. Without it, no one can think about how difficult our life would have been.
Article by: ADIL HUSSAIN
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